Beyoncé-inspired "Cowboy Carter" sashes are taking over ahead of her upcoming tour. Business owners say it’s more than a trend — it’s community.

Black businesses are getting into cowboy core due to rising demand. Beyoncé Knowles-Carter’s Cowboy Carter tour is sparking a new generation of DIY entrepreneurs. The global superstar is on a ...

Beyoncé's "Cowboy Carter" Tour is sparking new fashion trends, and now a sweepstakes is searching for one fan with the best ...

Beyoncé’s Cowboy Carter highlights the history of African ... and entrepreneurship in the Wild West. The album pays homage to Black country music artists in history, like DeFord Bailey and ...

The superstar’s Cowboy Carter tour has become a catalyst for ... which gained immediate popularity after Beyoncé wore one on her album cover. Black creators on TikTok have developed businesses ...