Over the weekend, Swatch CEO Nick Hayek took a leaf out of Daniel Craig's book by wearing n unannounced watch to a press ...

It could have been dismissed as a parody; perhaps an April Fools joke mistakenly released a couple ... and produce a watch with the affordable plastic-and-quartz build of a Swatch, but the premium ...

But fast-forward a couple of years from the sheer ... especially online for watch fans who don’t live near a Swatch shop. Finally, we’d love to see Swatch expand the winning MoonSwatch formula ...

Catch up on the watch industry's most exciting new releases, including timepieces from Swatch, Timex, G-Shock and more.

To say the watch was a hit is an understatement. Fans queued up, in some cases for 24 or even 48 hours, to buy one, and Swatch had to close stores when the crowds became dangerous. We covered the ...

more playful side of watch design. Now, Swatch has taken things interstellar with the new, limited-edition Bioceramic MoonSwatch Mission to the Pink Moonphase – and I think it’s the boldest, most fun ...

See first pics from dreamy wedding Neeraj's Swatch Omega Mission to Pluto watch is a stunning timepiece ... embroidery and kundan jewellery. The couple's matching pastel ensembles exuded a dreamy ...

Swatch came up with .beats to sell their special line of .beats watches. But they weren’t the only ones to divide the solar day this way. A few months before Swatch’s announcement of .beats ...

Deeply nuanced and incorporating every complication known then, the pocket watch remains one of the most expensive timepieces to this day. The co-founder and chairman of Swatch Group Nicolas Hayek ...

Now, the Swatch x Tate Collection pays tribute to artists JMW Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham, and Louise Bourgeois with a series of watches ...