Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After the game, Converse projected Gilgeous-Alexander's signat ...

T he Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this year's finals matchup. Led by point guard Shai Gilgeo ...

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on multiple buildings around the city, resembling a Batman-like symbol, thanks to his sneaker sponsor, Converse.

As divisive as the style might be, it seems as if every brand wants to participate in the sneaker-loafer trend. After brands like New Balance and HOKA have explored the interesting silhouette, ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant ...

Not only did he drop an efficient 34 points, but he left the city in disarray with his Converse logo projected on iconic buildings. With Converse's headquarters located in Boston, it was the ...