29 min 5 sec ago By Parker Herren - 2 hours 1 min ago 4 hours 1 min ago By Jolene Delisle - 4 hours 31 min ago By Elizabeth Moore - 4 hours 31 min ago By Ad Age Staff - 7 months 3 weeks ago ...

Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

The first are contextual solutions, which let advertisers find people based on the content they've consumed online. A food brand, for example, can target ads at people reading an online recipe.

By staying proactive and vigilant, organizations can minimize the risk of falling victim to malvertising and safeguard their ...

Marketers today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer "ad blindness," brands must find ways to reach niche audiences with the ...

The technology of mobile has limited the targeting of mobile ads to simple demographic groups, interest/contextual groups or site-based targeting. Businesses that deliver targeting beyond these ...

AI-driven optimization, identity-based targeting, and curated partnerships are reshaping B2B advertising strategies in 2025. Persistent, privacy-compliant identity frameworks will replace ...

Walmart achieved a significant increase in store visitation lift using both proximity and audience targeting for its Savings Catcher mobile application, according to new data released today by the ...