Circana’s proprietary “5 Cs of Success” framework has emerged as a defining playbook for category leaders, emphasizing ...

Although CEOs of consumer packaged goods companies and data experts agree that a large part of this reduction in spending is due to economic pressures, there is one more factor to consider ...

Additionally, the Company anticipates entry into the consumer packaged goods ("CPG") market will allow it to further its deep commitment to giving back by helping to fund its philanthropic efforts.

Procter & Gamble, the packaged goods company, remains focused on consumer-centricity as a driver for insight and innovation, even as new technologies promise to transform these processes. Procter & ...