Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

Consumer behavior—or how people buy and use goods ... like the latest iPhone or an impractical pair of high-heeled shoes? The study of why people make such purchases—which are often irrational ...

As cities like Las Vegas navigate the evolving short-term rental market and the Federal Trade Commission (FTC) cracks down on ...

Circana, LLC, unveiled new research, “Emerging Trends: Daypart Disruptions Impacting Consumer Behavior,” during the 2025 Growth Summit in Orlando, Florida. The study reveals the evolving dynamics of ...