When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

New research published in Evolutionary Psychological Science found that exaggerated features in luxury goods can influence ...

The six PWHL teams released their new jerseys on Thursday ahead of the Nov. 30 season opener. Let's break them down.

We found that while the Kindle Colorsoft is basically a colorized Kindle Paperwhite, its screen holds another difference that ...

A brand's logo represents the brand’s identity, values, and history. These symbols often carry with them a much bigger story, ...

The Baltimore Ravens are debuting a flashy new look for their matchup against the division rival Cincinnati Bengals on ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

The Professional Women’s Hockey League unveiled the home and away uniform designs a little over three weeks before opening ...

The Victoire’s sweaters feature a burgundy base color for home and a cream base for away games. Navy blue shoulders accent ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

We asked players how they feel about the new ‘Purple Rising’ helmets and what their ideal design would be. Here are the results.

The Professional Women’s Hockey League has unveiled new-look uniforms for its six franchises ahead of the 2024-25 season.