Have you noticed how the golden arches of McDonald’s make you instantly hungry? Or how the rich brown packaging of chocolate ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and ...

An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used ... The infographic also delves into the role each color can play in marketing and provides ...

Color plays an important part in the psychology of marketing and branding and can influence people's perception of a brand's personality. It's more important to pick a color that supports the ...

Known internationally as the world’s foremost voice on all things color, Pantone’s ... use the language of color and color psychology such as branding, marketing, fashion, and product design ...