The going rate of NIL deals across college football is on the rise — or at least it appears to be for one high-profile program. As the college football offseason ramps up and teams prepare for the 2025-26 season,

With the NIL world potentially set to change soon, one major college football program is projected to dish out up to $40 million in roster costs for the 2025 season. The House v. NCAA settlement, if approved,

Texas will have one of college football’s most talented rosters this coming season, and it will also apparently have one of the most expensive. Texas is set to