Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Diet Coke for several years had been behind other brands in terms of advertising support from Coca-Cola, Cha said, notably ...
Yahoo12d
Could Diet Coke be banned in Oklahoma? What to know about bill targeting aspartame, red 40
A Senate bill that would ban 21 synthetic dyes from food products made and distributed in Oklahoma is advancing through the ...
Marketing Dive10y
Share a Coke U.S. push enlists QR codes, new ads and social media
cinema ads, social and digital engagement, interactive/digital billboards and experiential activations. International strategy Coca-Cola is also using mobile in unique ways to promote the Share a Coke ...
Business Insider India9y
Coca-Cola just launched a massive new ad campaign to change the conversation around sugary drinks
Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...