Publicis gets its hands on Coke's N. American media account, which was with WPP
Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media reports from Friday. Coke reportedly spends close to $800M every year in overall billings,
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal. Those close to the contract said that Coke spent close to $800mn every year in overall billings.
Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review. According to Comvergence, Coca-Cola’s US media spend was $785 million (£607m) in 2024, up from $610 million (£471m) in 2023.
Big blow for WPP as Coca-Cola media departs for Publicis
This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, fromm WPP's GroupM in a closed pitch. Coca-Cola is arguably WPP's flagship account,
WPP loses, Publicis wins Coca-Cola media work in North America, FT reports
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival
Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age has learned. Publicis will oversee media and data in
Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up when the account was awarded to WPP's bespoke Coke agency OpenX in 2021.
Outraged fans call out Coca-Cola after noticing glaring issue with new ad: 'How ... lazy can one of the biggest companies in the world be?'
There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...
Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
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Kristen Wiig Features in Fresh Take on Diet Coke's Nostalgic ‘Break' Ads
In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...
‘Never buying again’: Expert warns against Coca-Cola after ‘falsely advertising’ Fairlife milk
According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...
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Coca-Cola is said to be eyeing a new N. American ad partner instead of WPP
Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.