Coca-Cola rarely breaks tradition from its iconic red packaging, and when it does its usually for a good reason as some ...

Coca Cola, one of the world's most renowned brands, is instantly recognisable by its signature red packaging and swirling white script. Over time, as the company introduced new iterations of its ...

You may have heard this story before, and it's true: The very first Coca-Cola products contained cocaine — but only around 9 milligrams per glass. The drug was touted at the time as a substitute ...

Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.

“When you’re working with two of the world’s most recognisable pieces of brand design – the Coca-Cola script and the Olympic rings – you don’t take this task lightly. Not only do you want to respect ...