This is called classical conditioning. In operant conditioning, coined by B.F. Skinner, we learn through reinforcement or punishment. We avoid touching a pot of boiling water, for example ...

The goal is to measure the effectiveness of your classical conditioning strategy and adjust it if needed. An example is if you use a cheerful song as an unconditioned stimulus, you could ask your ...

Ranchers have found ways to put this form of classical conditioning to good use to protect their herds. In one example, mutton was injected with a drug that produces severe nausea. After eating ...