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Shoppers Are Racing to Costco for a 1,171-Piece LEGO Dragon for Chinese New Year
Chinese New Year Traditions The figure set is recommended for 10-year-olds and up and contains 1,171 pieces to build a 10-inch tall, 13.5-inch long dragon. LEGO calls it a “striking festive ...
Xinhua5d
(CIIE) Global brands showcase tailored designs at CIIE to capture Chinese market
Global brands, such as COACH, showcase their tailored designs and displays for the Chinese market, offering deeply customized ...
中国日报网8d
LEGO expands presence with Chinese cultural elements debuts at CIIE
The LEGO Group has launched over 20 globally-debuted products during its seven consecutive participation to the China ...
中国日报网1mon
LEGO bullish on growth in China
The LEGO Group, known for its brick sets, remains optimistic about its long-term growth in the Chinese market, focusing on innovation and local relevance. CEO Niels B. Christiansen reaffirmed the ...
Malaysia Sun9d
Seven-time attenders at import expo evolving with China
At the Consumer Goods Hall of the ongoing 7th China International Import Expo (CIIE), the LEGO Group is using over 300,000 ...