“For the partners that are helping us win that new logo, we want to provide additional incentives above and beyond whatever they get,” Google Cloud’s worldwide channel leader, Kevin ...

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...

Channel partner marketing as a discipline has played an enormous ... on partner portals. • The vendor brand provides logo and co-marketing branding guidelines. • The vendor provides product-led ...