Engine Oil category has always been characterized by many competitive offerings with little product differentiation for the end consumer. However, Mechanics who were the most important decision makers ...

Castrol Activ, in a bid to sustain its standing in the Indian two wheeler market and to ensure engagement and top of mind recall, wanted to create an innovative and engaging campaign that would help ...

LONDON, Thursday 8th October 2015 – Today, Castrol launches Nexcel, a new revolutionary technology that marks the most significant oil change innovation in automotive history.