Cadbury 5 Star recruits ‘uncles’ to ‘Destroy Valentine's Day’. Here's how and why
After garnering much attention for their iconic Ramesh and Suresh ads through the years, Cadbury's 5 Star brand has now ...
Cadbury bars riff off of ‘Made to Share’ idea in limited-edition campaign
Elise Burditt, senior director at Cadbury UK said: “Cadbury’s brand identity revolves around generosity and this campaign is ...
Marketing Week24d
Cadbury: Consumer evolution towards ‘experiences’ will help mitigate ad ban impact
As a confectionary brand, Cadbury will be subject to these new laws. The chocolate brand has produced perhaps some ... its seventh iteration of the Glass and a Half platform with TV ad ‘Memory’. The ...
Can uncles destroy Valentine’s Day? Cadbury asks in cheeky 5 Star ad
The FMCG giant says, tongue firmly in cheek in viral campaign, that it will fund uncles to ‘hit the streets, flood the ...
Marketing Interactive5d
Cadbury celebrates everyday acts of generosity with limited-edition packaging
Cadbury has unveiled its latest integrated campaign "Made to share", developed in partnership with its global creative agency ...
This Valentine’s Day, These Out-of-the-Box Chocolates Will Make Your Heart Melt
Then there was Geoffrey Chaucer, who wrote in his medieval poem “Parliament of Fowl” that English birds mated on Valentine’s ...
Pepsi1mon
Cadbury partners with alzheimer’s charity for new ad
Created in collaboration with global agency VCCP, the new campaign continues Cadbury’s mission to inspire acts of kindness while showcasing how gifting chocolate can forge meaningful connections. The ...