Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

Starbucks' changes mark the first major test of whether CEO Brian Niccol can dig the company out of its first annual sales decline since the pandemic hit in 2020 ...

Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who want to stay ... want something different,” said Mark Kalinowski, president and CEO at Kalinowski ...