A customer data platform can help them start that ... Combining this disparate information through a CDP gives you the whole picture, letting you personalize marketing or message content to ...

Individual systems don’t have the full picture on your ... For example, the CDP could walk a customer through an on-boarding checklist on every platform where the customer has contact with ...

One especially, the Customer Data Platform (CDP), has been hailed as the “brain ... a CDP would take the data gathered by a marketer and show a full picture of the customer they’re marketing ...