But it’s all BS.” Despite the widespread belief in the “byte” theory, Janoff clarified that the bite was added for a much simpler reason—to ensure that the fruit was instantly recognizable as an apple ...

The designer also brushed off any suggestion that the bite was a clever reference to the computing term byte, claiming he wasn't even aware of the term at the time. Although Janoff was worried ...

Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable ...