The new lawsuit follows another filed in November against a Kimberling City-based liquor store with a cartoon animal mascot.

Buc-ee's, a Texan chain of gas stations and convenience stores known for its friendly beaver logo and mascot is suing Barc-ee ...

After inspecting the latest design, some people determined that the fast-food ... to Business Insider, the “mom” effect is ...

This week, the company known for its massive travel ... The use of this logo particularly to promote food and drink and travel stop services has resulted in confusion to consumers, the lawsuit ...