In an outcomes-based organization, the key is to reverse-engineer success. If the business plan does not directly support the organization’s measurable objectives, it is doomed from the start.

This paper summarizes latest findings on Context Alignment including new third party validations at scale based on actual sales and branding business outcomes rather than small sample ad ...

Kargo, a leader in breakthrough advertising solutions, today announced that the company achieved 96% CTV growth in 2024 by ...