Fresh off recent controversy over a buzz marketing campaign about "ending" the iconic Whopper in Korea, Burger King unveiled the New Whopper on Monday. The move comes as part of the fast food ...

Burger King Korea announced that it is suspending sales of its iconic Whopper hamburger after 40 years in what is suspected to be a buzz marketing campaign before the fast food giant introduces ...

Why is this work relevant for Creative Strategy? Instead of directly claiming "Burger King is the best burger brand," we wanted to hear that the brand was a "truly delicious premium burger brand" ...

Burger King has long been known by fans as the one place to truly “Have It Your Way”—whether that means holding the pickles, adding extra cheese, or inspiring the next great Whopper creation. Last ...