"My hair is bleached ash blonde from dark brown so it’s very very dry, and most purple shampoos tend to strip my hair of whatever moisture it had left, leaving it matted and sad. Not the case ...

Every blonde knows that the best way to maintain your hair dye is to use the best purple shampoo. If you love the look of ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...