but the British Airways Club is now flying above the rest in terms of looks. Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an ...

British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of ...

However, in December 2024 the popular airline announced a new scheme – which has now been backtracked on in a major U-turn.

Brands seem happier than ever to adapt or remove their apparently untouchable logos. The effect is often striking visually, ...

British Airways has insisted changes to its loyalty programme will create a fairer system and are not designed to reduce the number of people rewarded. The airline is switching from awarding points ...

For example, British Airways launched a new outdoor ad campaign, showing a child peering out the window of a plane in flight.