The best shampoos for gray hair are actually purple shampoos. Here’s what experts want you to know about using one, plus we ...

"We use purple to cancel unwanted tones which leaves the hair bright and cool." And using this shampoo at home can keep your hair from succumbing to those brassy tones over time, too. Why choose ...

At just $16, this L'Oreal duo is within a few bucks of the lowest price we've ever seen, and it's way less pricy than ...

Color Depositing Purple Shampoo: A professional salon shampoo for color-treated or chemically-treated hair, including bleached hair. Neutralizes brassy, yellow and orange undertones Benefits ...

Blondes have been swearing up and down about the miracle of purple shampoo to keep brassiness ... "It neutralizes the brassy tones that occur when lightened hair oxidizes." In layman's terms ...

“Violet tones neutralise yellow,” explains Tom Cruickshank, senior colourist at Neville Hair & Beauty. “These purple shampoos are used to neutralise brassy tones in blonde and highlighted hair.

"I love ‘clean’ shampoos – those that don’t contain sulphates (SLS) or silicones, synthetic perfume or petroleum-based chemicals. These are better for our scalps, hair and bodies." "Purple ...

Color caring & powered by science Get Salon Hair At Home: Use Silver Care Shampoo and Conditioner as your daily wash routine. For extra toning power, use EverPure Purple Shampoo and Conditioner 1 ...

To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable ... so won’t strip dry hair further. Wash it straight out to neutralise brassy orange tones or leave it on for ...