A creator’s brand architecture At the heart of this trend are the creators themselves, who have transitioned from content creators to brand architects. Unlike traditional celebrities ...
Since PlayStation is part of the Sony brand, every game studio owned by the company programs with PlayStation architecture in mind. Many older PlayStation exclusives have been ported to other ...
Honda and Sony have teamed up on a new EV brand due to launch in 2025 ... have launched the first EVs based on its proprietary e:Architecture platform. Honda's sole EV on sale now uses GM's ...
This article is part of a series of articles on brand architecture in the digital age. Read more. Brand architecture can be a theoretical and over-intellectual process. Debates about naming, visual ...
PS5 Pro is out today, and if you'd like to put Sony's shiny new machine through its paces, it sounds like Gran Turismo 7 ...
Alleged specs, teardown of PlayStation 5 Pro have emerged online just days ahead of its November 7 release date.
The Sony PS3 Super Slim is the gaming brand's latest console and it's cheaper ... Sony says it has completely redesigned the internal PS3's design architecture, and reduced the internal volume ...
Do not use the logo on complex backgrounds or contrasting color elements. An effective brand architecture is a clear, prioritized system that allows for growth and consistency, and that builds equity ...
One of the big stars of 2023’s show was the first prototype from Afeela, a freshly inaugurated brand spun out of a partnership with Sony and Honda ... covering everything from architecture and ...
The best Sony phones are unlike any other phones on the market – we’re talking continuous optical zoom lenses, expandable storage, and, yes, 3.5mm headphone jacks. Sony continues to carve out ...
Nintendo may be on the cusp of revealing the successor to the wildly successful Switch, but the company won't leave its old ...
Xerox is barely around as a brand anymore. Apple entered into a partnership with ... That explains why Apple went out and ...