This primarily affects Facebook and Instagram, which let people pay to boost the reach ... a respected ad industry analyst. “By inserting itself into the social media post boosting process ...

stems from a 2022 App Store update where Apple extended its typical 30 percent cut of digital purchases to boosted posts, which are essentially ads. The change particularly targeted Meta and other ...

We remain committed to offering small businesses simple ways to run ads and grow their businesses on our apps." Facebook allows companies and individuals to pay to "Boost" a post that is ...

Beginning later this month, when advertisers use the Facebook or Instagram iOS app to boost a post, Apple will handle the billing process, retaining a 30% service charge on the total ad payment ...