Boohoo renames itself Debenhams in major revival of former department store brand
Boohoo renames itself Debenhams in major revival of former department store brand - The Debenhams name dates back to 1778 ...
Iconic department store chain set to return four years after closing down
A high street department store is back – with its parent company hailing the turnaround of the brand it brought out of ...
Boohoo rebrands as Debenhams
Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - ...
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Why has Boohoo renamed itself Debenhams?
The fast-fashion giant will rebrand to Debenhams Group with immediate effect, but it doesn’t plan to reopen physical ...
Debenhams is back as Boohoo makes major announcement
Boohoo has announced it is rebranding as Debenhams Group as the online fashion firm hailed the turnaround of the department ...
Debenhams returns as Boohoo takes the bust department store’s name
DEBENHAMS is back as fast-fashion retailer Boohoo takes the bust department store’s name. The online group yesterday shocked the City by announcing the decision alongside a radical overhaul of its ...
New CEO Shakes Up Boohoo, Changes Name to Debenhams Group, Unveils Platform Model
Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...
Boohoo rebrands as Debenhams in battle with Mike Ashley
Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.
Can Debenhams rebrand save Boohoo Group?
Since acquiring the Debenhams brand in 2022, following the long-suffering department store chain’s administration, Boohoo ...
Britain's iconic Debenhams' path to resurrection
Britain's iconic brand Debenhams has made a comeback after online fashion retailer Boohoo said on Tuesday it was rebranding ...