Growing up in the 1980s, there were a few commercials that got cemented in your brain. Wendy’s “Where’s the Beef” is chief among them, but for sports fans, Nike’s “Bo Knows” is just a high up there.

If you collected cards in the 90s, you know the 1990 Score Bo Jackson #697. The black and white image of Bo Jackson in his shoulder pads holding a bat was everywhere. From the Nike “Bo Knows” campaign ...

The original "Bo Knows" ad began with a shot of Jackson playing baseball and fellow All-Star ballplayer Kirk Gibson saying, "Bo knows baseball." The next scene shows Jackson on the football field, ...

If you know who Bo Jackson is, then you know “Bo knows,” and the pop-culture moment surrounding his ubiquitous ‘80s Nike ad campaign. If you don’t know Bo, you probably still know that he was maybe ...