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‘Why does the Duolingo version look better?’—fans burst out laughing as Duolingo recreates Lady Gaga’s ‘Mayhem’ album cover
W ith her characteristic boldness and avant-garde flare, Lady Gaga's much-awaited album Mayhem was released. Gaga, who is ...
The Financial Times1mon
Duolingo’s nagging owl leaves us with nowhere to hide
The owl: symbol of wisdom ... The crazy anthropomorphised personification that pursues users of the Duolingo language-learning app, with his huge eyes, cutesy beak, tufty feathers and mastery ...
Mashable2y
Duolingo's April Fools' video makes fun of their owl's aggressive lesson reminders
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Brain Rot or Not: Duolingo Takes Center Stage
How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...
Inc29d
4 Lessons From Duolingo’s Marketing Playbook
Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...
Creative Review5y
Johnson Banks rebrands Duolingo to showcase its “quirky personality”
Inspired by Duolingo’s owl mascot, Johnson Banks has created a bespoke feather-inspired typeface and illustration guide to unify communications for the brand Language-learning app Duolingo has been ...