Color is a strong psychological weapon utilized in various industries in an effort to shift consumer behavior. In the iGaming ...

There are blue paint colors, there are green paint colors - and then there are the ones that live somewhere in between. At ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The “green nail theory” is a new-age spin on manifestation that has social media users painting their way to peace, abundance ...