In general, blondes should use purple shampoo, redheads should use green and brunettes should choose a blue shampoo. We spoke ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.

Thankfully though, a really great purple shampoo will counteract this, and leave locks looking bright again. As well as fortifying your strands, most blonde shampoos contain blue or purple pigments ...

If you buy something, we may earn an affiliate commission. The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

"If you leave a purple shampoo on for too long, your hair will have a blue-purple tinge to it," Irwin cautions. Never exceed the specific product instructions and if you do choose to leave it on a ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...