Blu electronic cigarettes are still an important player ... Reaching millions of people each month through its website, books, newspaper column, radio show, television appearances, and ...

Blu eCigs use a cartoon character named Mr. Cool on its website and YouTube. (Sound familiar? Some have noticed similarities between the ways the e-cigarette industry has marketed its product and ...

The website immediately asks users if they ... people who are savvy in social media is valuable for a company like Blu. E-cigarette and tobacco companies are limited in their digital advertising ...

SANTA ANA, Calif. (CN) - Lorillard Tobacco Company falsely advertises its Blu brand of electronic cigarettes as "safer" and "healthier" than standard smokes when they're not, a class claims in state ...

US e-cigarette company Lorillard bought brand ... and though all brands offer a 'starter kit', Blu's website is simpler and easier to navigate than most. Purchasing the starter kit is the sensible ...

Maybe the decision to shed the top-selling electronic cigarette brand wasn't as odd as it first seemed Purchasing it in 2012 for $135 million, Lorillard quickly coaxed blu eCig into the industry ...

E-cigarettes have no tobacco smoke%2C no ash ... Inc., the holding company that owns Lorillard Tobacco Co. and blu eCigs.

Blu, purveyors of e-cigarettes to non-Na’avi people, is teaming up with Johnson Creek to provide all its electronic cigarette e-liquids. Blu’s alcopop-esque flavors of Cherry Crush ...

Lorillard is also seeking declarations to validate its rights to market and sell Blu e-cigarette brands throughout Europe.

The popular e-cigarette brand ended up a casualty in the Reynolds buyout of Lorillard. How blu became an industry leader Lorillard was instrumental in identifying the e-cigarette market as a ...