Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain ...

Hayden Panettiere is fixing up her ‘do! "My hair was so damaged from all the bleaching and color changes - not to mention all ...

Hayden Panettiere underwent a hair makeover after years of bleaching and color changes left her roots ‘so damaged’ ...

This is perhaps why Bleach London’s range of at-home products is so comprehensively thought-out when it comes to formulations. This includes its latest launch, which might just be its smartest to date ...

It also contains other hydrating ingredients like coconut and sunflower-seed oil and glycerin, which are particularly beneficial to severely bleach- and color-damaged hair. It used to be available ...