All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Jenna Ortega ...

What’s a perfect spring hair colour? One that is warm yet not too flashy, distinct without being too overpowering and ...

From her new hair color — which was the work of hairstylist Bobby Eliot — to her outfit, Ortega was the picture of the black cherry trend IRL. Her new ‘do, which is characterized as a deep ...

Beauty brands are not shying away and embracing the cherry beauty with Glossier’s black cherry collection ... into this trend by transforming their hair into cherry red and posting tutorials ...