Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...

And in a ESPN story profiling his recovery, Ball offered up the possibility that Big Baller Brand sneakers may have been the reason for knee issues plaguing his career. "I think it's a possibility ...

Following his father's guidance, Ball passed on lucrative sneaker deals from major brands and bet on Big Baller Brand. In a fascinating story by Ramona Shelbourne of ESPN, Ball explained that he ...