The nine stores are located in six states across the South. They are the first of four waves of soft openings that are ...

She's beloved by kids, even if they chop her hair, color her face and tear off her head. She's Barbie: The doll that's ...

Barbie is more than just a doll. The brand does $1 billion in sales across more than 150 countries annually, and 92% of American girls ages 3 to 12 have owned a Barbie, thanks in part to her ...

Mattel announced on Tuesday that Barbie will be releasing a line dedicated to four famous friendship duos who strive to ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Barbie has come a long way in her many years on shelves and in the hands of girls around the world. First introduced to the world on March 9, 1959, Barbie was created to be a woman with a plethora ...

Only thirty-one percent of tour managers across the globe are women, and Barbie is encouraging girls to dream of moving forward with this career as well, as providing an amazing concert experience ...

Hi Barbie! Celebrate the original girl empowerment brand – it's Barbie Game Day™ at Busch Stadium on Wednesday, July 30th. With the purchase of a special Theme Ticket, fans will take home an exclusive ...

Greta Gerwig's Barbie girl is taking over the Barbie world. The director's "Barbie" movie was always expected to perform well, but it has blown even the most optimistic of predictions out of the ...

An iconic doll is celebrating International Women's Month by honoring powerful female friendships with one-of-a-kind toys, ...

Credit: barbie Copeland can't wait to give some dolls to her nieces and nephews, and is also excited for young girls and dancers to "see themselves" in the doll. The "Be Anything" campaign is ...

Barbie is highlighting legendary global role model best friends, introducing lifestyle products fostering friendship, working with a friendship expert to help girls maintain lasting friendships ...