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Legally, they can’t be called ‘uggs’ outside of AustraliaBy Alexandra SherlockAustralian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand.There has been a long-running battle over the ...
For decades, Australian bootmakers have been fighting a $50 billion giant for the right to call shoes by the name uggs – and ...
A mining magnates’ rivalry is stepping out of the red dirt and into the political sphere with Gina Rinehart and Andrew Forrest’s takeovers of iconic boot brands.
UGG(H), My Business Needs to Change its Name –A Cautionary Tale for International Trademark Strategy
A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States. Deckers ...
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Australian ugg-boot maker forced to rebrand after trademark battle with American rivalAn Australian ugg-boot company has changed its brand for foreign customers following a lengthy legal battle with an American rival. Ugg Since 1974 is owned by Australian Leather and was sued by ...
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It’s extremely hard to fight a lawsuit against a multi-billion dollar company, especially as a family-owned, Australian-made business.’ ...
In the mid-2000s, the fleecy boot transitioned from daggy house shoe to in-demand trend worn by Hollywood celebrities, and is broadly recognised around the world as a quintessentially Australian ...
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...
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