In recent years, buying any Rolex watch from an authorised dealer was like being handed a cheque to the bearer along with the ...

In 1972, Audemars Piguet’s groundbreaking Royal Oak rewrote the rules on luxury watches and took the company to the next level Half a century ago, the watch industry was at a turning point.

Audemars Piguet is a rarity in the Swiss watch industry in that it is the only historic watch brand still in the hands of its founding families. The adventure began with Jules Louis Audemars in ...

From Coachella to Milan Fashion Week, and from vintage glam to classic ladies' timepieces, Bad Bunny's watch game is as bold ...

But it’s a brand that has also always captured the imagination of watch enthusiasts in other ways. From the earliest days, founders Jules Louis Audemars and Edward Auguste Piguet understood the ...

As it celebrates its 150th anniversary, Audemars Piguet has just announced one of the most significant innovations in the ...

Ja’Marr Chase grabbed attention on Wednesday when the Cincinnati Bengals wide receiver showed off his new luxury watch on his Instagram Story. It was an Audemars Piguet Royal Oak, worth $82,487.90.