In 1972, Audemars Piguet’s groundbreaking Royal Oak rewrote the rules on luxury watches and took the company to the next level Half a century ago, the watch industry was at a turning point.

Rolex Testimonee Coco Gauff’s watch game is still strong. Speaking to the media following her defeat of Switzerland’s Belinda ...

Still, some watches make better investments than others. The Big Three — Rolex, Patek Philippe, and Audemars Piguet — still make up about 64% of the market. As of January, most Rolex and ...

Audemars Piguet is a rarity in the Swiss watch industry in that it is the only historic watch brand still in the hands of its founding families. The adventure began with Jules Louis Audemars in ...

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The post-pandemic boom is distant in our rear view mirrors, wait lists for hot watches from Rolex and Audemars Piguet are ...

But it’s a brand that has also always captured the imagination of watch enthusiasts in other ways. From the earliest days, founders Jules Louis Audemars and Edward Auguste Piguet understood the ...

Audemars Piguet has revealed a Royal Oak Tourbillon is collaboration with artist Kaws. The watch features his Companion sculpture at its centre, crafted from titanium. Limited to 250 examples ...

For Audemars Piguet, technology and superhero legend collide in the Royal Oak Concept Tourbillon ‘Spider-Man’ watch, marking the second collaboration between Marvel and the Swiss watch brand.

This month, Swiss watch brand Audemars Piguet debuts the world’s very first AP Café right here in Singapore. The café is part of a larger concept store called AP House, which is set within the ...