The Japanese drink maker is investing more in the U.S., paying heed to President Trump’s tariff threats, which has led many global companies to recalibrate their investment strategies.
Asahi Breweries Ltd. will debut a new draft beer ... which lets drinkers tear off the entire top of the can to drink the beer, making it more similar to drinking a regular draft in a pub.
Asahi’s move is a direct response to its modest U.S. consumer presence compared to strong showings in European and Asia-Pacific markets. The Japanese firm plans to further invest in its U.S.