Paul and his business partner KSI's sports drink, Prime Hydration ... collaborations include becoming the official hydration partner of Arsenal in early 2023, signing a multi-year global marketing ...

It claims that Prime is using trademarked Olympic phrases and symbols on a special edition of its hydration drink featuring ...

While the company also pointed out that its Prime hydration drink is a caffeine-free alternative to its viral energy drink, the Times said some parents and school officials confuse the two drinks.