The Ariel Motor Company has announced it will be selling the mighty V8 Atom again albeit at one-eighteenth of the size. The Ariel Atom V8 toy is the first officially launched authorised scale model ...

There’s no such thing as a slow Ariel Atom. They’re all fast, but some, like the new 4R that was unveiled at the Goodwood Festival of Speed this week, are just a little bit crazier than the rest.

Despite being 100 horsepower down, the new Atom 4R shows the legendary Atom V8 its taillights. Top Gear fans will remember the Ariel Atom V8, the wild followup to the car that deformed Jeremy Clarkson ...

View post: Tesla Keeps Settling Autopilot Death Lawsuits—And That’s a Big Shift The people at Ariel will never get enough. The Ariel Atom 4 you can buy right now in the U.S. is fashioned from just ...

Anyone who enjoyed watching Top Gear before Jeremy Clarkson punched a producer will remember his epic review of the Ariel Atom. At the time, it started "at under £20,000" and delivered 300 bhp, thanks ...

British carmaker Ariel has been building its ultra-lightweight Atom sports car since 1996, and in that time, the brand has done some ridiculous things with the basic concept. One limited run version ...

carwow is back with a light-versus-brawny showdown that couldn't have been any closer in the quarter mile. Representing all cars light and nimble, the Ariel Atom 4R is no Miata but a different animal ...

When it comes to having fun and going fast, minimalism is often the name of the speed game, and the old-school lightweight speed ethos is on full display in this Ariel Atom track car. Instead of the ...

What is the most powerful car powered by a Honda engine? The Honda Civic Type R? Nope, but it's a good guess. The car with the most powerful Honda engine didn't even wear a Honda badge. That car is ...

This is the Ariel Hipercar, the latest toy from the British sports car company behind the Atom trackday weapon and its Nomad off-road brother, and a vehicle that makes even those two seem vaguely ...