Top Gear has produced plenty of memes for the automobile-loving TV watcher, but few had the reach and recognition of Jeremy Clarkson’s face inflating behind the wheel of an Ariel Atom. The ...

View post: Tesla Keeps Settling Autopilot Death Lawsuits—And That’s a Big Shift The people at Ariel will never get enough. The Ariel Atom 4 you can buy right now in the U.S. is fashioned from just ...

Ariel, the boutique UK-based carmaker known for producing some of the wildest vehicles on four wheels, is celebrating its 25th birthday by announcing its most powerful car ever, the Ariel Atom 4RR.

British carmaker Ariel has been building its ultra-lightweight Atom sports car since 1996, and in that time, the brand has done some ridiculous things with the basic concept. One limited run version ...

Anyone who enjoyed watching Top Gear before Jeremy Clarkson punched a producer will remember his epic review of the Ariel Atom. At the time, it started "at under £20,000" and delivered 300 bhp, thanks ...

British carmaker Ariel has been building its ultra-lightweight Atom sports car since 1996, and in that time, the brand has done some ridiculous things with the basic concept. One limited run version ...

There’s no such thing as a slow Ariel Atom. They’re all fast, but some, like the new 4R that was unveiled at the Goodwood Festival of Speed this week, are just a little bit crazier than the rest.