Citations: Lecinski, Jim. 2025. Give your annual marketing plan a makeover. https://business.google.com/us/think/future-of-marketing/makeover-your-annual-marketing ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning ...

This annual review can take several forms ... Some are from your company—we recommend including one person from sales and one person from marketing (but not the directors). And others are customers, ...

Marketing is shifting—new channels, limited budgets, and AI are all changing the game. Curious how your peers are tackling these challenges head-on? Smartly’s 2025 Digital Advertising Trends Report is ...