“Share a Coke will encourage this audience to tap into the nostalgia of personalizing a can of Coca‑Cola as a creative way to ...

Coca-Cola took its iconic campaign featuring singers on a hilltop and updated it via a more personal, mobile-focused experience, resulting in one of the most successful campaigns of the summer.

The Coca-Cola Company “Share a Coke will encourage this audience to tap into the nostalgia of personalizing a can of Coca‑Cola as a creative way to show their friends, loved ones and community ...