Dubai-based Huda Beauty will sell its popular fragrance brand KAYALI to its co-founder and General Atlantic in a move that allows the beauty company's owners to buy back a stake held by TSG Consumer Partners since 2017,

General Atlantic agreed to buy a stake in the fast-growing perfume division of cosmetics company Huda Beauty, the latest example of a business based in Dubai drawing interest from international investors.

Dubai-based Huda Beauty – billed as one of the world's fastest-growing beauty brands – is selling its ownership stake in KAYALI, the fragrance brand that it launched in 2018.The separation from Huda B