The footwear and apparel company aired a 90-second commercial last week during the Grammys commemorating the 40th anniversary of Air Jordans. The ad features many big-name athletes, including Luka ...

The Air Jordan 1 High OG Rare Air is not quite right and that's what makes them special. No matter how many retros drop, when ...

Best of all, Jordan's black and red colorway of the Air Jordan 12 also became equally consequential. Dubbed the "Flu Game" colorway, the kicks immediately became historic in the sneaker industry.

Even the Jordan Brand got in on the hype as they posted an ad ahead of the matchup. The ad depicted someone replacing the license plate of a car, changing it from Texas to California plates.