While mass marketing has its benefits, not every brand is for everyone. Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget.

Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

The new features are aimed at empowering advertisers with innovative tools that can help them drive meaningful campaigns ...

strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined by William W. Townsend—soon to celebrate its 95th birthday.